Swedish Uses Colon Cancer Live Stream to Fight Disease - Exec ...

Physicians will respond on camera to questions during live streamed colonoscopy on March 28

SEATTLE, March 27, 2012 /PRNewswire-USNewswire/ -- Colorectal cancer doesn't broadcast its presence until it's too late. Swedish Health Services hopes to change that by getting the word out about safe and effective prevention options.

On Wednesday, March 28, 2012 from 9 a.m. to 12 p.m. (PDT), Swedish physicians and staff will host its first-ever online chat and video stream of a colonoscopy procedure. The stream will be made available online at www.swedish.org/colonlive.

In the United States today, colorectal cancer is the second leading cause of cancer-related deaths for both men and women. It is estimated that 51,000 people will die of the disease this year and 143,000 new cases will be diagnosed.

The American Cancer Society recommends that, upon turning age 50, everyone should get a colonoscopy to prevent colon and rectal cancers. The test is designed to find both early cancer and polyps (growths in your large intestine).

"Right now, only about 60 percent of patients get screened, even though the effectiveness in reducing deaths has been proven," said Dr. Raman Menon, a colon and rectal surgeon at Swedish. "Regular testing is a powerful weapon for preventing the onset of the disease. Removing polyps in the colon keeps the cancer from ever evolving into anything dangerous. The disease is easily treatable if found at an early stage."

"Education is our best, most cost-effective weapon against colorectal cancer," said Dr. Nicholas Procaccini, a gastroenterologist at Swedish. "Screening helps people stay well and it saves lives."

In nine of 10 patients who found their cancers early, their chance for survival in five years is high. Very often these people live a normal life span. If people neglect screening, the cancer can grow and spread without being noticed.

A colonoscopy takes about 30 minutes and is not painful. It is an internal examination of the colon, or large intestine, and rectum. It is done using an instrument called a colonoscope, which has a very small camera attached to a flexible tube that the examiner uses to scope the area. The procedure reviews the entire length of a colon.

As part of Colon Cancer Awareness Month, Drs. Menon and Procaccini will host an online chat and live stream featuring two colonoscopy procedures, one of a male and the other of a female patient. The live stream will be focused around the importance of undergoing routine colonoscopies after age 50 with a focus on advances in colonoscopy procedures.

During the live stream the public will have the chance to communicate with the physicians who performed the procedures and ask questions. The physicians will respond live on camera throughout the program. The dialogue will be focused around the importance of early detection in preventing and treating colon and rectal health issues. Anyone interested may also join the conversation via Twitter by using the hashtag #ColonLive.

Swedish is committed to identifying new ways of communicating to the community to better inform the public and provide important information about relevant health issues. Recently, Dr. Rod Kratz, a colon and rectal surgeon at Swedish, shared his experiences preparing for his first colonoscopy on YouTube. Dr. Kratz underwent his first at age 40 due to potential family history of colon and rectal health issues. His video can be found online here: http://www.youtube.com/watch?v=BVocXp-CYHU.

For more information, or to schedule your own colonoscopy, visit: http://www.swedish.org/colorectal ?or call 206-386-6600.

About Swedish

Swedish has grown over the last 102 years to become the largest non-profit health provider in the Greater Seattle area with 11,000 employees, more than 2,800 physicians and 1,700 volunteers. It is comprised of five hospital campuses (First Hill, Cherry Hill, Ballard, Edmonds and Issaquah); ambulatory care centers in Redmond and Mill Creek; and Swedish Medical Group ? a network of more than 100 primary-care and specialty clinics located throughout the Greater Puget Sound area. In addition to general medical and surgical care including robotic-assisted surgery, Swedish is known as a regional referral center, providing specialized treatment in areas such as cardiovascular care, cancer care, neuroscience, orthopedics, high-risk obstetrics, pediatric specialties, organ transplantation and clinical research. For more information, visit www.swedish.org, www.swedishcares.org, www.facebook.com/swedishmedicalcenter, or www.twitter.com/swedish.?

Swedish is affiliated with Providence Health & Services, which is a Catholic, not-for-profit organization founded by the Sisters of Providence in 1856 with 27 hospitals, 214 physician clinics and almost 53,000 employees across five states. Based in Renton, Wash., Providence Health & Services provides strategic and management services to integrated health-care systems in Alaska, California, Montana, Oregon and Washington state. For more information, visit www.providence.org.

SOURCE Swedish Health Services

Source: http://www.execdigital.com/press_releases/swedish-uses-colon-cancer-live-stream-to-fight-disease

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